Working with the Smithsonian Museum of African American History and Culture, we created an immersive experience where visitors walked through physical spaces designed around the Sacred Music of Survival, the Chitlin’ Circuit, Rosetta Tharpe: The Godmother of Rock n’ Roll, the Afro-Latinx Roots of Hip Hop and more. We also gave away limited edition clothing and accessories designed by artists B. Mike Odums and Joy Messi.