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P&G x SATURDAY MORNING
THE LOOK
The Brief
P&G asked SATURDAY MORNING to create a film to celebrate black male pride. However in order for people to ‘see’ who we truly are and for us to be our authentic selves we must confront the negative perception of a black man in America.
The Idea
We created a film and website that allow you to experience what it’s like to be a black man in America.
The Look - Idea 1The Look - Idea 2The Look - Idea 3
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